Don't Hire a Butcher to do a Baker's Job There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most Web design companies have no business claiming to "do" SEO. ...
Small Business Owners Need Twitter and LinkedIn It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. ...
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. ...
Yahoo Rejects Microsoft: Worst Decision Ever? There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Is it possible Yahoo's turn-down of Microsoft's offer could trump it? ...
Optimization by Numbers In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. How do you keep track of what is working? In which channels should you invest further, and in which should you pull the plug? ...
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