E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial to an audience. E-mail marketing is typically used to
Sending email with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in emails sent by other companies to their customers.
E-mails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
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e-mail Marketing 
