Search Engine Ads
Over 70% of Internet consumers use search engines to find what they are looking for!
Search engine marketing has become the most cost-effective way to reach local customers and offers unprecedented targeting capabilities.
WEBICS Internet marketing initiatives include using unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion, among others, to ensure our clients attract the highest volume of targeted traffic to their websites as possible.
One of the many Internet marketing options we employ is called pay-per-click (PPC) advertising. PPC is the leading form of search engine advertising and is the equivalent of a customer-seeking smart bomb. PPC allows a business to reach consumers when they are actively searching for its products or services, sending qualified buyers straight to their website at a critical moment in the buying cycle. This is achieved by bidding on specific search terms that people use to find things online.
PPC ads will show along with the full search results whenever those search terms are used. When a consumer clicks on the ad, the business pays the nominal fee they bid on for that search term. In addition to precise targeting, this also allows for complete control of costs because the business only pays when an ad is clicked on. If an ad is displayed 1000 times and one person clicks on it, they only pay for one click!
The pitfall of PPC is that you have to understand the complexities of keyword research, effective ad generation, online split testing and positioning strategies. Ads that appear at the top of the list may be the result of a very savvy Internet marketer, or a company that has completely over-extended its budgeting. There’s a science to achieving the right balance, and like playing the stock market, uninformed amateurs stand to lose a lot of money.
WEBICS uses unique systems to research the right keywords for each business, create strategic ads that will deliver the most qualified visitor traffic to their website, as well as how to manage every aspect of a client’s Internet Marketing campaign. These are sales-generating marketing services that businesses are willing to pay for because they truly get results.
Get started on a PPC campaign that will transform your website into a successful Internet Marketing tool by contacting us for a free consultation. 
Search Engine Ads (SEA) 
